IDENTITY

“Identity” is an integration of motion, typography, and three dimensional design. It is a continuation of my exploration into the design of brand identities and further examines what identity means through the lens of psychology and sociology. This piece shows the visual translation of my own experience of immigration. In a subtle and symbolic way, this piece displays changes I experienced in my identity through moving to a new environment. The words self, shift, and home are the actors and the means of communicating this idea.

Student Performance series, Broad Art Museum, Michigan State University
Clear transparent sheet and cut-out type / 2014